What makes Christmas for you? 3 in 5 Australians say it’s not the holidays without Christmas movies
Samsung Research Unveils Australia’s Passion for Festive Flicks and Summer Sports!
Oh, what joy! Samsung Electronics Australia has just gifted us with the Summer Viewing Report, a festive basket of insights revealing how 94% of Aussies plan to indulge in the pleasure of movies from the cozy corners of their homes this holiday season! It turns out, a whopping 64% of Aussies firmly believe that Christmas just isn’t the same without those heartwarming Christmas movies.
The research, conducted in the sun-baked days of October 2023, gives us a peak into the summer plans of our fellow Australians. As it stands, an average person is geared up to enjoy 6 movies and delve into 4.3 shows – talk about a binge-worthy holiday!
But wait, there’s more fun under the eucalyptus tree! It seems that Samsung’s TV range is more than ready to cater to every Aussie’s viewing preferences, boasting premium, big screen experiences with a truckload of personalisation options and smart home connectivity. Simon Howe, the mastermind Director of Audio Visual at Samsung Electronics Australia, joyfully states that our beloved TVs have become the pulsing heart of cherished traditions, uniting families and friends with shared joys of film and sports.
Streaming into the Holiday Spirit
As sleigh bells ring and carols echo, 67% of Australians are gearing up to unwrap at least one festive movie before the advent of Saint Nick on December 25th. And with films like Home Alone and Elf as top picks, it’s no wonder that almost half of us watch Christmas movies year-round for a sprinkle of that holiday spirit.
Screening a Summer of Sports
Besides the tinsel and pudding, 59% of Aussies are combing the sports calendar with eager eyes, ready to cheer on the cricket runs and tennis aces from their plush couches or local pubs. Samsung steps up to the crease here, too, with Samsung TV Plus rolling out over 17 free premium sports channels, including a cricket channel loaded with classic matches and bellyfuls of history.
Pressing Play on movies and shows
Diving into the holiday leisure, Aussies are looking forward to comedy and drama flicks with 40% planning to watch more movies than usual, averaging about 5.8 films per person. And for those who love the comfort of the known, 25% are all set to re-watch favorites like Friends and The Office.
Aussies take control, one click at a time
Dominating the remote control isn’t just a game in Aussie households, it’s a way of life, with 55% of Australians always keen to be the remote wielder. Oh, and for those who live by the remote, keeping the volume even or at a multiple of 5 is nearly a spiritual practice.
Tuning in on the go and with our nearest and dearest
This summer is also about mobile merry-making with Aussies planning to stream their beloved shows from holiday homes, during travel, and even amidst the stars while camping. And nothing beats sharing these moments, as 48% of our friends Down Under enjoy watching with partners, while others cherish solo sessions of delightful escapism.
A Screen for Every Experience
Speaking of cravings for entertainment, Samsung’s 2023 AV range is like an all-you-can-eat buffet, serving up screens for every possible need. As the reigning global TV champ for 17 years, Samsung is all about bringing jaw-dropping, ‘WOW’ inducing viewing experiences right into the Australian living room.
For more wondrous details on Samsung’s range of TVs and soundbars designed to brighten your summers, sprinkle some fairy dust on your mouse and visit Samsung’s Super Big Screen TVs.
So parents, buckle up for a season of cheers, tears, and sporting triumphs with a Samsung TV by your side, guaranteeing you the best seats in the house for every magical summer moment. Happy holiday viewing, Australia!
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