Would your younger self be proud?
Monash University Invites You to “Create Change” in Innovative New Campaign
Hey there, awesome parents and dreamers! ? Monash University is on a mission to ignite the spark of inspiration with its latest Create Change campaign, an extension of the successful and award-winning Change It initiative. This new campaign challenges each of us to reflect — is the change we’re crafting today one that would make our younger selves beam with pride?
With an imaginative use of artificial intelligence, Monash is unveiling a series of emotive videos that bring back younger versions of individuals from the Monash community. These powerful stories are not just an emotional rollercoaster; they are a testament to the tangible impacts made by the community in various fields.
Fabian Marrone, the University’s Chief Marketing, Admissions and Communications Officer, bubbles with excitement as he discusses the new campaign’s focus on driving positive change through Monash’s extensive expertise and global partnerships. “It’s a call to arms for everyone,” exclaims Marrone, “to come together and tackle the paramount challenges facing our societies.”
The Create Change campaign is more than just a showcase; it’s an impassioned plea for prospective students, researchers, staff, and alumni to join forces with Monash University in making a difference for future generations. If you’re ready to transform your life, career, or community, Monash is ready to welcome you to the fold of changemakers. ?
Waste no time in witnessing the magic of these inspiring stories, which are making waves across university channels, media, and social platforms. Get a sneak peek with the campaign teaser available right here. For an in-depth experience of the Create Change journey, visit Monash’s dedicated campaign page monash.edu/create-change.
But that’s not all, folks! This awe-inspiring campaign is set to grow and evolve throughout 2024, promising more heartwarming stories that showcase the profound global impact of the Monash community.
Let’s not forget the accolades! The Change It campaign is a proud recipient of numerous prestigious awards, including the PIE Campaign of the Year 2019, a D&AD Graphite Pencil in 2020 for outstanding media use, multiple honors at the Cannes Festival of Creativity, and topping it off with a Best in Show at the Melbourne Creativity Showcase. ?
Ready to leap into the future with Monash at your side? Pack your bags with ambition and join the ranks of those who wield education as a tool to carve a brighter tomorrow. Together, we can make sure that our younger selves aren’t just proud, but absolutely thrilled at what we accomplish!
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