Add colour to your life this November and support a good cause!

Flavorite partners with Maddie’s Month to Raise Funds for Bone Marrow Failure Syndromes

Aimed to lift your spirits with the vibrant colors of fresh fruits and vegetables while warming your hearts with the joy of helping others, Flavorite, Australia’s largest glasshouse grower, is ecstatic to announce an exciting fundraising initiative this November. Teaming up with Maddie’s Month, they are stepping up to bring light to the lives of patients suffering from Bone Marrow Failure Syndromes.

Be a Part of a Health-Driven Initiative while Supporting a Great Cause

This year for Maddie’s Month, Flavorite will donate 15 cents from every pack of specially marked tomatoes and capsicums sold exclusively at Coles supermarkets to Maddie Riewoldt’s Vision, offering tangible help and renewed hope to those dealing with these distressing health conditions.

Your Support Matters

Did you know? Every three days, an Australian is diagnosed with a Bone Marrow Failure Syndrome. Much too often, the diagnosis comes for children and young adults. Through these kind-hearted initiatives and the compassionate support of the public, Maddie’s Vision aims to provide patients and their families with the crucial support they need while simultaneously funding research into potential new therapies and cures.

Tangible Impact & Positive Steps Towards a Cure

Unwavering in their commitment to change lives, Maddie’s Month has raised a whopping $700,000 since 2016, thanks to the generosity of Flavorite, the support of Coles, and most importantly, their customers who passionately get involved in the cause each year.

How Can You Contribute?

This November, support this cause by heading over to your nearest Coles supermarket and purchasing specially-marked Flavorite tomatoes and capsicums. With every purchase, you’re helping to fund vital research while providing much-needed support to patients and their families.

Maddie’s Month Achievements

Maddie’s Month has made significant strides towards improving lives and searching for a cure:

Funding the inaugural Fiona Riewoldt Nursing and Allied Health Fellowship, aimed at enhancing patient treatment services.
Facilitating the launch of the first Australian Marrow Failure Biobank, a critical step in finding new treatments for Bone Marrow Failure Syndromes.
Funding a 3-year research fellowship at the renowned Peter MacCallum Cancer Institute that focused on the integral role of epigenetic regulators in normal blood development.
Helping Maddie Riewoldt’s Vision provide patients and families with much-needed support and education by traversing the various stages of diagnosis, treatment, and care, including long-term follow-up.

Get Involved is as Easy as Shopping at Coles

Ready to contribute to this worthy cause? Kickstart your November by heading to Coles and purchasing one or more of the following Flavorite produces during Maddie’s Month:

Vine Ripened Cherry Truss Tomatoes 250g
Sweet Pointed Capsicums 240g
Tiny Caps 175g
Tiny Toms 125g

The campaign begins on November 1 in Coles stores nationwide. Let’s add colour to our lives while making an incredible difference in the lives of others this November. #MaddiesMonth #FightLikeMaddie #flavourforlife #ColourYourLife

Maddie's Month

Add Colour and Hope to Your Life This November!

Flavorite Teams Up with Maddie’s Month to Raise Funds for Bone Marrow Failure Syndromes

Australia’s largest glasshouse grower, Flavorite, is partnering with Maddie’s Month in an exciting fundraising initiative to bring hope to patients suffering from Bone Marrow Failure Syndromes. This coming November promises not just vibrant shades of fresh fruits and vegetables but also an opportunity for you to transform lives!

A Healthy Charity Drive: Shop to Support

During Maddie’s Month, archiving a dual goal is possible. Shop for good health and make a significant impact in someone’s life too! 15 cents from every pack of specially marked tomatoes and capsicums sold at Coles supermarkets will be donated to Maddie Riewoldt’s Vision. With your support, hope blooms for those grappling with these challenging health conditions.

Every Contribution Matters: A Cause Worth Supporting

The harsh reality is – every three days, an Australian is diagnosed with a Bone Marrow Failure Syndrome. More often than not, the diagnosis strikes children and young adults. Maddie’s Vision is relentlessly working towards providing critical support to these individuals and their families, while also driving research for potential new treatments and cures.

Make an Impact: A Step Towards Cure

Thanks to your unstinted support, Maddie’s Month has already raised an impressive $700,000 since its inception in 2016. This is entirely due to the overwhelming generosity of Flavorite, the backing of Coles, and of course, customers like you who pour out support for this noteworthy cause.

Your Pledge Can Make A Supernova of a Difference

Here’s how you can contribute – purchase specially-marked Flavorite tomatoes and capsicums at any Coles supermarket this November. Every purchase you make chips in towards funding vital research and providing indispensable support to patients and their families.

Monumental Milestones of Maddie’s Month

With monumental strides since its inception, Maddie’s Month has been pivotal in the following breakthroughs:

Funding the premier Fiona Riewoldt Nursing and Allied Health Fellowship, focused on elevating patient treatment strategies.
Pioneering the launch of the first Australian Marrow Failure Biobank, important for research into remedies for Bone Marrow Failure Syndromes.
Sponsoring a 3-year research fellowship at the Peter MacCallum Cancer Institute, making unprecedented discoveries in the field.
Assisting Maddie Riewoldt’s Vision in providing comprehensive support and guidance to patients and families throughout the phases of diagnosis, treatment, and follow-ups.

Make a Difference with a Simple Choicest Purchase

Your contribution starts by simply including the following Flavorite products in your November shopping list:

Vine Ripened Cherry Truss Tomatoes 250g
Sweet Pointed Capsicums 240g
Tiny Caps 175g
Tiny Toms 125g

Mark November 1 on your calendar as the start of Maddie’s Month in Coles stores nationwide. Add colour to your life while making a substantial difference to someone else’s. Champion the cause, share the love – #MaddiesMonth #FightLikeMaddie #flavourforlife #ColourYourLife.

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